Louis Vuitton Takes Center Stage: A Glimpse into the High-Fashion World of LV

In the world of fashion, Louis Vuitton (LV) has continuously made its mark, becoming an emblem of luxury and style that is recognized worldwide. Recently, the brand has been stirring up quite a buzz, with Pharrell Williams, the new artistic director of Louis Vuitton menswear, and pop star Rihanna leading the charge.

Pharrell Williams and His Million-Dollar Bag

Pharrell Williams, renowned for his music and style, recently made his runway debut with LV, becoming a prominent figure at the Paris Fashion Week Spring/Summer 2024. Following a show-stopping, internet-breaking Louis Vuitton show on June 20, Pharrell has been spotted at various fashion events, flaunting his LV ensemble​1​​2​.

A standout piece that has been making waves is Pharrell's "Millionaire" Speedy bag, reportedly priced at a staggering $1 million. The bag, cut from crocodile leather and affixed with a chunky gold chain and diamond padlock, is handmade in one of LV's exotic leather ateliers. This luxurious piece has been dubbed the crown jewel of Pharrell's LV debut​1​.

Rihanna: The Face of LV's Menswear Campaign

At the same time, pop icon Rihanna has become the face of LV's menswear campaign, showcasing Pharrell Williams' first collection for the brand. The campaign, which features Rihanna modeling Williams' pieces, is a stunning portrait of her pregnancy, with the images reflecting the core of Pharrell Williams' approach to the Maison.

A key piece from the campaign is a new take on the Speedy bag, brightly hued and the focal point of Rihanna's images. The campaign images were shot by Keizō Kitajima and Martine Syms and carry a deeply personal note, as Rihanna and Williams have a longstanding friendship and professional relationship​3​.

LV's Dominance on TikTok

LV has also been making strides in the digital space. The brand recently hit over 10 million subscribers on TikTok, becoming the most followed luxury brand on the platform. With over 1.7 billion views and 65 million likes, LV has clearly captured the attention of the TikTok audience​2​.

LV has been unveiling all of its collections on TikTok since the Spring/Summer 2021 menswear collection in Tokyo. The first fashion show under Pharrell Williams' creative direction was shared via a live broadcast on the platform, with over a million people tuning in. The event was supported by an "in-app" multi-market media campaign and TikTok creators at the heart of the event. In one instance, a video featuring footballer Lionel Messi for the "Horizons" campaign generated over 32 million views alone​2​.

As Louis Vuitton continues to innovate and push boundaries, it's clear that the luxury brand will continue to "engage, seduce, and surprise" with its creative and unique formats, both on the runway and online​2​.