Dior, a French luxury fashion house, has recently made a couple of notable moves. Firstly, they have embraced Ethereum for their new line of men's sneakers called the B33, which is part of Dior's Men's Fall 2023 collection. These sneakers stand out due to their unique online authentication system and accompanying non-fungible token (NFT). Each pair of shoes will be linked to a "digital twin," a matching NFT minted on the Ethereum blockchain.
Secondly, Dior is set to open its first boutique in Perth, Australia, but the detailed information regarding this venture is still pending as I ran out of time before I could gather more information on this aspect.
In other news, there have been rumors that Dior was planning a sponsorship deal with Meghan Markle, but these have been denied by the company. Meghan Markle and Prince Harry have had a relationship with the French designer, often choosing Dior for significant occasions. British and European royals, in general, have made the French brand one of their go-to choices.
On the other hand, Meghan Markle and Prince Harry have faced some setbacks in their media endeavors, including a Spotify deal that ended abruptly and the cancellation of an animated children's series 'Pearl.' However, they continue to work with Netflix under their production company, Archewell Productions, and are said to be developing a prequel to Charles Dickens' classic novel Great Expectations titled 'Bad Manners'.
Comments